Who We Are

 Linda Reed Friedman

All too often, a business consultant delivers a seminar and generates lots of enthusiasm that doesn’t last.  That’s not Linda Reed Friedman.  In her role as a strategic executive coach to business men and women, her task is to leave them not only with renewed excitement about their careers, but also with a toolkit of skills that will help them bring greater focus on expanding their businesses.

When it comes to business, Linda has been there.  Before launching Advanta Strategies, Linda was president of The LRF Design Group, Inc. one of the leading full-service design firms in New Jersey. In that role, she created relationships with several Fortune 500 companies and built a million-dollar business, starting from a single room in her basement.   She has also served on the executive boards of several organizations, including the American Society of Interior Designers, the International Facilities Management Association, Toastmasters International, the Hunterdon Chamber of Commerce  and the Hunterdon County Economic Development Committee.
Linda brings this extensive background to her work as a consultant and it shows in the feedback she gets from those she helps. One satisfied client called Linda “a one-woman think tank” who “has a sixth sense when it comes to identifying an individual’s strong points.”  Another client said that, “Linda always delivers what’s expected and more.”  No matter how she is described, her clients are happy with the results that come from working with her.


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