“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos
You don’t need a podium or a PowerPoint to make an impression. Every casual conversation—whether it’s with a client, vendor, or colleague—is an opportunity to express your professionalism and creativity. The way you speak in everyday moments builds the story others tell about you. Think of it as your “everyday stage”—the unscripted moments that define your brand more than any logo or tagline ever could.
- Speak intentionally. Your words shape perceptions. Be clear, positive, and professional—even in off-the-cuff conversations.
- Listen actively. True connection comes from curiosity. When you listen fully, people feel valued, and your credibility naturally grows.
- Leave positive impressions. Every exchange leaves a trace. A thoughtful comment or genuine smile might open the next door to opportunity.
Branding isn’t built in a studio—it’s built in the moments between meetings, at networking events, and even while waiting for your latte. When you speak with purpose, listen with care, and consistently leave people feeling better for having met you, your personal brand becomes unforgettable. Remember: every conversation counts toward the story of you.
Great advice! I like to live by the Mary Kay Ash motto – treat everyone like they have a sign around their neck that says “make me feel important.”
Kandas: Mary Kay was amazing. I was selling in a MLM (they were more OK back in the day) Some of the big wigs of today, ie Dan Kennedy went to her meetings to find out how she got so many women to sell her “stuff”. Because she recognized them!!!
Love this reminder! You can have fancy branding and a cool webpage, but if people meet you and your personality, purpose and authenticity in how you speak don’t fit that branding, you have done a lot more harm to yourself.
Angie – Nailed it. Thanks for your comments
Well said, Linda, our everyday interactions shape how others see us, every conversation really does count.
As I’m sure you are learning in your travels, every conversation does count and sometimes creates life long relationships.