A design pitch for a builder should never sound like one for a homeowner.
Every presentation lives or dies by how well it connects with its audience. A homeowner wants to feel the space the comfort, beauty, and emotion behind your design. A builder wants specs—materials, timelines, and logistics. A board wants numbers ROI, long-term value, and risk management.
Research who’s listening before you ever open your slides. Adjust your tone and level of detail accordingly: too much technical jargon, and you’ll lose the homeowner; too little data, and you’ll lose the board. Match your visuals, too a cozy living room rendering for a client, construction sequences for a builder, and key metrics for a board. When you tailor your message to fit your audience, your ideas don’t just land—they resonate.
This is such an important point, and it applies to regular conversations too. Wonderful nugget of wisdom.
Claudia:
Thank you!
Yes, tailoring a message is so important. People at a professional convention are perfectly fine with hearing a lot of technical jargon and acronyms. As a journalist, however, I have to translate technical jargon and acronyms into English or my audience will turn the page.
Thank you. I appreciate your view.