Blog
Who am I?
As a businesswoman
I am an award-winning speaker, author, and business consultant/coach.
Before launching Advanta Strategies, LLC, I was President and Chief Marketer for THE LRF Design Group, Inc., a leading mid-size interior design consulting firm in NJ, creating relationships with Fortune 500 companies and building a 7 figure business from a room in my basement.
As a student…
Graduated from the Fashion Institute of Technology with a degree in Interior Design
I graduated from Rowan University with a degree in Education – Art.
I am currently attending Kutztown University for my M. Ed. Art
During COVID-19, I completed a six-month noncredit program through the University of Pennsylvania, Foundations in Positive Psychology through the University of Michigan, and Finding Purpose and Meaning In Life: Living for What Matters Most.
Recently, I completed a certificate program in Feng Shui to add depth to my knowledge as I gave the workshop “Envision Possibilities” based on the Feng Shui principles on Jan 20th, 2024.
Today, I attend a watercolor class with the most fantastic teacher. I’m excited to explore those rusty skills.
As a Rotarian
I’ve been a member since 2000 – State College Downtown Rotary, Trainer for District 7360, National Immunization Day Madagascar, and Humor Week in Bulgaria as a clown. I was married to a district governor, so I underwent the same training he did during the ramp-up to his leadership position.
Wife of Jerry Friedman – deceased
I was married to a great guy. A brilliant Aerospace Engineer and Astrophysicist who died of Alzheimer’s in 2019. I was his primary and only caregiver. You can see the drop off in activity since 2017, when doing anything other than caregiving was impossible. I wouldn’t change a minute of our time together.
My personal timeline is an exciting ride. I caught the tail of that comet as it swung by, and I’ve been hanging on every sin
Business Slow
Business is Slow - now what? Be tender with yourself during the slow times in your business. I panicked all the time – Too much business – get it done, get it done, do it right, get it done. I panicked when there was too little business. Get more work, get more...
Hopeful, tender and dedicated
Hopeful Tender Dedicated.... “To be hopeful means to be uncertain about the future, to be tender toward possibilities, to be dedicated to change all the way down to the bottom of your heart.” Rebecca Solnit is an American writer. She has written on a variety of...
Tender
Be Tender Being tender does take a little practice. I would recommend you practice stoicism. Stoicism It is an ancient Greek school of philosophy founded at Athens by Zeno of Citium. The school taught that virtue, the highest good, is based on knowledge, and that the...
Outcomes
Outcomes Outcomes vs. activity. When the activity of practicing the violin matches the outcome of having a seat in an orchestra. Goal accomplished. But when business owners are so easily distracted by activity, and miss our goal and to wallow in the sea of...
Meetings
Meetings Make the meeting a SPAT meeting. Short Predictable Available Timely I think Dave Barry Sums it up well. " If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be...
Celebrate
Celebrate It is an important component of being a leader. It took me more years to learn about celebration than I would like to admit. As a company, I gave out a bonus as the end of the year. Yeah!! But so what? It was a complicated matrix - it took days to figure...
Wow! You’ve accomplished so much! It is inspiring. It gives me hope that I can reach my greatest potential.