Blog
Who am I?
As a businesswoman
I am an award-winning speaker, author, and business consultant/coach.
Before launching Advanta Strategies, LLC, I was President and Chief Marketer for THE LRF Design Group, Inc., a leading mid-size interior design consulting firm in NJ, creating relationships with Fortune 500 companies and building a 7 figure business from a room in my basement.
As a student…
Graduated from the Fashion Institute of Technology with a degree in Interior Design
I graduated from Rowan University with a degree in Education – Art.
I am currently attending Kutztown University for my M. Ed. Art
During COVID-19, I completed a six-month noncredit program through the University of Pennsylvania, Foundations in Positive Psychology through the University of Michigan, and Finding Purpose and Meaning In Life: Living for What Matters Most.
Recently, I completed a certificate program in Feng Shui to add depth to my knowledge as I gave the workshop “Envision Possibilities” based on the Feng Shui principles on Jan 20th, 2024.
Today, I attend a watercolor class with the most fantastic teacher. I’m excited to explore those rusty skills.
As a Rotarian
I’ve been a member since 2000 – State College Downtown Rotary, Trainer for District 7360, National Immunization Day Madagascar, and Humor Week in Bulgaria as a clown. I was married to a district governor, so I underwent the same training he did during the ramp-up to his leadership position.
Wife of Jerry Friedman – deceased
I was married to a great guy. A brilliant Aerospace Engineer and Astrophysicist who died of Alzheimer’s in 2019. I was his primary and only caregiver. You can see the drop off in activity since 2017, when doing anything other than caregiving was impossible. I wouldn’t change a minute of our time together.
My personal timeline is an exciting ride. I caught the tail of that comet as it swung by, and I’ve been hanging on every sin
How Humor Can Lighten the Room
A smile can make your design pitch twice as memorable. Humor, when done right, isn’t about being a comedian it’s about being human. A little laughter reminds everyone that design is supposed to bring joy, not stress. So the next time you walk into a presentation, bring your sense of humor along with your fabric swatches. You’ll leave behind not only a beautiful concept but also a positive impression.
Creating Connection: The overlooked power of eye contact
Eye contact is the designer’s secret to presence. It’s what transforms a presentation from mechanical to magnetic. Slides may show your ideas, but your eyes show your confidence and that’s what clients and audiences remember most.
Why Every Designer Should Practice Their Speech
In design, presentation is persuasion. When you practice speaking as much as sketching, you build trust, authority, and excitement around your ideas. A polished pitch can make the difference between a “maybe” and a “let’s do it.” Remember your voice is part of your professional toolkit. Use it well, and let it sell your vision as powerfully as your designs do.
Alzheimers Walk
Walked Hudson River Bridge to End Alzheimers
The Designer’s Advantage – Speaking with Pictures and Plans
Behind every great design is a story: a spark of inspiration, a client’s dream, a challenge overcome.
Conflict Resolution Starts with Conversation
In design and in business conflict is inevitable. Whether it’s a client who changes direction mid-project or a team member who misses a deadline, tensions can rise fast. But most conflicts don’t come from bad intentions; they come from miscommunication. The good news? Strong communication skills can turn potential clashes into opportunities for collaboration and clarity.
Motivating Your Team Through Powerful Words
Design leadership isn’t just about making creative choices—it’s about motivating the people who bring those choices to life. The right words can turn a project into a movement.
Organizing a Speech Like You Organize a Space: Function Meets Flow
“Design is intelligence made visible.” – Alina Wheeler Designers know that great spaces aren’t accidents; they’re carefully planned for flow, balance, and purpose. The same rule applies to speeches: when your structure works, your message shines. ...
Know your Audience: Tailoring Presentations
Whether you’re pitching to a client, a builder, or a board, one size never fits all. The secret to a powerful presentation lies in knowing exactly who’s in the room—and speaking their language.
Wow! You’ve accomplished so much! It is inspiring. It gives me hope that I can reach my greatest potential.