Photo by Hassan OUAJBIR:

If all you communicate is “what to do”, people will eventually leave. 

     Great leaders don’t just assign duties—they connect the dots between the daily grind and the bigger picture. When you speak only in tasks—“Send the report,” “Call the client,” “Finish the spreadsheet”—you get short-term support.

People may do the job, but they rarely feel inspired doing it.But when you lead with vision—“Let’s show our client we truly understand them or “This report will help shape smarter decisions for our team”—you create meaning. You invite people into something larger than themselves. Vision shifts a checklist into a cause. It transforms effort into engagement.

When team members understand the why, they’re not just checking boxes—they’re showing up with heart. Purpose fuels passion, and passion delivers results. It’s not about hype. It’s about helping people see how their part matters.

   Before your next team meeting at home or at work, take 60 seconds to reframe your message with vision. What’s the larger “why” behind this task?

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