The Power of Storytelling
in Your Presentations
Make the client the hero.
Your presentation isn’t just about showcasing your design genius it’s about inviting the client into their own success story. When they can see themselves living in the space you’re describing, you’ve already won them over emotionally before the budget even hits the table.
Use narrative arcs
Every great design presentation follows a rhythm: a beginning (the problem), a middle (the process), and an end (the transformation). Framing your work this way turns a list of specifications into a journey. Clients remember the story of how their workspace evolved far more vividly than they remember square footage or fabric codes.
Tie design details to human emotion.
Color, texture, and light aren’t just technical elements; they’re emotional cues. When you explain that soft blues calm a reception area or warm lighting makes a café more welcoming, you’re speaking the language of feeling, not just functioning. That’s what turns design into experience.
When you weave story, structure, and emotion together, you’re not merely presenting a design—you’re shaping perception. As Plato said, “Those who tell the stories rule the world.” In our world of design, those who tell the right story rule the room.
From Fearful to Fearless:
How to Answer “Tricky” Questions
When you stay calm, clarify with repetition, and bridge back to your core ideas, you guide the dialogue rather than chase it. The result? You come across as thoughtful, credible, and persuasive exactly the qualities clients and colleagues remember.
Goals
Brian Tracy’s discussion about goals
Positive Emotions
Positive emotions help us flourish
PERMA
Positive Psychology
Sleep
Sleep A good night's sleep. The recommendations come from research conducted by Dr. Marty Seligman at the University of Pennsylvania. Simple solution Write a minimum of three things you were grateful for during the day. Those things can be people who gave you...
Abundance
Image by John Hain from Pixabay Abundance Filling your mind and mine with positive thoughts . The law of abundance Gratitude fills my heart as I acknowledge the transformative power within me as I attract abundance. I am thankful for the abundant...
How I met your father
I know this is early but I wanted to share it now. I’m a member and president of Lehigh Valley Toastmasters this year. One of our members, John, signed up to be a speaker on Valentine’s Day on the 14th of February. John asked me to write about how I met Jerry.
That makes a lot of sense! Stopping by from the UBC.
A good story can do alot of selling.